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Luxury Basics

Luxe Basics for Every Day

Whether you are headed to work or out for weekend plans with the girls, shop our designer basics made for the way you live. Our pima cotton tees and tanks are versatile go-to’s for your every day, where comfort meets style.

The Latest Styles

South Parade’s designer basics feature flattering silhouettes that drape in all the right places, asymmetric hemlines, and luxe colors. The possibilities are endless: dress up one of our pima cotton tees with a statement necklace, layer one underneath a hoodie, or dress down a breezy tank by pairing it with a pair of relaxed designer sweatpants.

Our Commitment to Fit and Fabric

Not all basics are created equal. We use Peruvian pima cotton and lush modal to create our tees and tanks. The result: addictively soft and smooth clothes that look and feel incredible every time you wear them.

Introducing South Parade

South Parade is the brainchild of two globe-trotting designers looking to combine their love of street style and high fashion. Our looks are chic, yet unfussy and easy to wear, from our pima cotton tees to cashmere sweaters. Follow us on Instagram (@SouthParade) to get style inspiration and to be the first to know about upcoming promotions!